Congratulations: Apparently you do have a brain! (to be able to scroll all the way down here)
You now have access to some of
the most successful and unorthodox internet marketing strategies in the world.
You can begin using these strategies for immediate results, with minimal
effort. Using the strategies I've laid out throughout this website, you should
easily be able to create several VERY profitable websites, or increase the
profitability of a site you already have.
First, let's get one thing
straight. When I say that some of these tactics are hardcore, I mean it. But
they WORK. And I still sleep great at night. But don't start whining yet. I'm
only talking about a few of them. So read the entire book and see for yourself.
Then read it again. C'mon, don't be a total loser. Get with the program and
start making some freakin' money!
Another thing you may notice is
that the size of this guide is relatively short. That's because like I said
before, I'm not going to waste your time with hundreds of pages of fluff
and filler. That's the stuff the other guys sell, which you can find on the
internet for free. After all, do you want to fall asleep reading pages of
useless junk, or do you want to make money? I only show you what you need to
know....not a history of the internet. This website is based on 6 consecutive
multi-million dollar years for me. If you took away everything I own, then gave
me this website, I could get it all back within 12 months... that's how valuable
this information is - Shall we begin?
IMPORTANT
After you have finished reading
this website, I highly recommend you become a Make Home from Money Affiliate and use the same tactics described here to promote my
website. I pay 50% commission to you for each referred sale. I believe in my
strategies so much, I want you to use them to promote my site! Hell, you bought
it didn't you, so what are you waiting for?
This website is updated
frequently. As a reader, you are entitled to free updates for life. If you'd
like to request that the latest version of the book be emailed to you, send an
email to info@makehomefrommoney.com
, and remember to include some sort of proof of purchase. As a Make Home from Money
customer, you are also entitled to access to the Make Home from Money's private, members
only user
forum . You will be able to read and share ideas and success stories
with other Make Home from Money users.
Chapter 1: Creating an Affiliate Website that Sells
like Crazy
A. Affiliate Networks
OK. I'm not going to
“baby” you here, but I will cover a few basics first. So many
“gurus” tell you to simply join make money from home programs, and you will be
on your way to making a bundle of money. That couldn't be further from the
truth. If you have joined any before, you already know this. You will always be
faced with the following questions: What affiliate programs should you join?
How do you promote the programs? How do you get quality traffic to your
website?
Do you have an affiliate
website that makes people want to buy anything? Well, finding the top make money from home
programs is the easy part. While some companies have their own in-house
affiliate program, others have theirs run by a major make money from home network.The top
affiliate networks in my opinion are:
MUST JOIN
1 Clickbank
- Dedicated to digital products, i.e.
products that are available by download.
2 Commission Junction (CJ) - The top affiliate
network for companies that sell physical products like computers, credit cards,
clothing, etc. Some of the biggest internet properties in the world have
programs here.
3 BeFree
- Also owned by Commission Junction.
4 LinkShare
- Some of the top companies on the web have their programs available here.
MAYBE JOIN
5 Performics - Some decent, large brick
& mortar companies here.
6 WebSponsors
- Another “boutique” network with a few decent programs such as
“free giveaway” programs.
7 Shareasale - Worth a look. Not bad, not
great.
8 ClickxChange - A few hundred small
advertisers. Only network I know of that accepts programs like foreign
pharmacies.
JOIN IF BORED
9 ClixGalore - Multi-tier make money from home network
offering a decent variety.
10 FineClicks - A division of
Shareasale.com.
11 FastClick - Small network that thoroughly
screens merchants and affiliates for quality control.
12 AffiliateFuel - Medium sized network.
Sites must be a top level domain and have a minimum of 2,000 unique visitors
per day.
13 DarkBlue - Reasonably sized network of
programs. Unique in that it doesn't charge any fees.
Finding the top paying
make money from home programs at Clickbank, CJ, etc. is easy. You can check their EPC
(earnings per-click) and join those that convert the best. Clickbank calls this
“Gravity”. I will say it MANY times....I believe selling
INFORMATION on the internet is the easiest way to get rich. Although many of my
strategies can be applied to physical products, I always make a killing on informational
products. That is why I think Clickbank is the best network to join.
Once you have been to the
affiliate networks mentioned above and decided which products you'd like to try
selling as an affiliate, it's time to write/create a sales letter that you will
later plug into your website (creating your own website is discussed later if
you don't have one).
B. Sales Letters
The following five strategies
(as well as an optional 6th) for writing sales letters, have been instrumental
in all of my online success, whether I'm selling my own product or someone
else's as an affiliate.
You are now about to learn the 5 aspects of
every successful website I've ever created.
1. Create Hope
Thousands of people search
every day for “hope”. That's right, people buy money-making ebooks,
diet ebooks, how-to-gamble ebooks, and many more based purely on hope. 99% of
these people will not put these ebooks into action whatsoever. But they have it
in their head that if they buy a certain ebook, they will learn a secret that
will change their life. And once they finish the book (if they even read it),
they don't put it into action because they ultimately find out it takes too
much work. Then a month later, they're searching on the internet for the same
thing – a magic formula for success in a particular facet of life such as
money, looks, health, etc. And they gobble up these ebooks like there is no
tomorrow... at least the ones that have good ad copy. And the sellers of most
of these ebooks rarely reveal anything you don't already know. And they know
it. But they offer their money back guarantees because they know that more than
75% of people will put the ebook on the back burner and forget to request a
refund.
So, invoking HOPE is the first
of 5 aspects I ALWAYS utilize to make a killer website that sells. And you can
give people hope in many ways, with many different products, but I find it most
effective with informational products, because somehow you can get away with
practically promising the world, and then under-delivering. You are basically
telling people what they want to hear. However, hope can also apply to physical
products, such as a credit card for example. “Get your xyz credit card
today and re-build your credit quicker”. Or how about “Order the
Pentium 4 xyz computer today and do things on a computer you've never dreamed
of.” Of course, those sentences aren't really convincing enough to make
you get the credit card or computer, but hope itself doesn't sell things. There
are 3 more things to add to the puzzle.
2. Cause a Sense of Urgency
The second aspect of a killer
site that sells is giving people a sense of URGENCY. I'm sure you've seen
products for sale that say something like “order by midnight tonight and
you will receive a $20 discount”. But I guarantee if you go back to that
page the next day, it says the same thing. Buyers may even consider that, but
do they really want to risk the $20 discount not being there the next day?
Chances are, if it's an impulse buy, they won't want to risk waiting and
possibly missing out on the deal.
My advice is, instead of doing
a “by midnight” html script that is easily spotted as a fake by
most net savvy people, try making a real deadline of say the last day of the
month or 2 weeks from now, and hardcode it into the site. After it passes, you
can always make a new deadline. Another trick is to say only the next 100
members are being accepted, or something to that effect, and then have an image
of 100 crossed out, and a number such as 82 next to it.
3. Appear as an Authority
The third aspect of a killer
site that sells is to appear as an AUTHORITY. No matter what you are selling,
you must appear to be an expert on the subject. As they say, appearances are
everything. Why would I want to buy a gambling ebook from a guy that shows
evidence that he won $200 at a card game one time? Big deal. You want the ebook
from the guy that won $8 million at gambling. An advanced technique is to
appear as an unbiased authority. If you can come across as someone who is
trying to help, and doesn't really benefit from a sale of the products listed
on your site, you are another step ahead of the game. People love to follow the
advice of independent reviewers who are just giving their “honest”
opinion of a product. They don't need to know you get a commission for the
sale.
4. Appear Unbiased
The fourth aspect of a killer
site that sells is to appear as an unbiased 3rd party. You can review products
as if you are trying to help people make informed decisions without looking
like you are affiliated with them. See my sales letter below for a unique
example.
5. Encourage Fear
The fifth aspect of a killer
site that sells is causing FEAR. You can actually instill fear into your
visitors, by making them believe that they will face problems ahead if they buy
a similar product elsewhere, or if they don't buy yours....NOW. How do you do
this? How about this: “Get Rich Quick Scams Revealed......”. Then
write an article about many occurrences of get rich quick fraud. But, don't
name names. Be general in what you call a scam, because you don't want any
legal trouble. Then, after your article, you could say that throughout your
comprehensive research for the exposé article, you did come across a couple of
money making programs that people were repeatedly happy with. You even spoke to
the owners of the programs you recommend, etc. and found them to be very honest
and straightforward, didn't you?
Well, you just set the hook,
now time to push them to the sites you get the highest commission for.
Let's face it, when most people think of what the internet is best known for,
they think of porn and scams. Since NOBODY wants to be scammed, you play on
that fear.
6. Be VERY Unusual (optional -
used mainly for selling your own product)
If you are selling your own
product, you may not be able to use the scam or fear aspects. But the authority
and urgency aspects will still work. In addition you need to use the UNUSUAL
aspect. This means telling people NOT to buy your product. That's right,
encourage them NOT to buy your product until they have tried your competitors'
products and are unsatisfied with them, as you know they will be. Go back and
look at my homepage. Not to boast, but I told you several times NOT to read this
website unless you were sick of all the other lame programs out there. It's the
same thing when selling your product. Even if your product is not as good as
your competitors', it costs more, etc., just using the unusual approach of
telling people not to buy your product will work. By convincing them that you
want them to go ahead and buy other products that you KNOW will fail them, you
automatically earn a sort of loyalty, because you appear that you are not just
interested in a sale.
FINAL PRODUCT:
Now let's put all 5 aspects
(remember, the 6th is optional) into a small sample sales letter, which
according to aspect 4 shouldn't really even look like a sales letter. Let's use
the get rich quick subject again, as it's a hugely popular subject on the
internet (see next page).
Get Rich Quick Scams Revealed!
Read this special article before you consider joining or paying
for a “Get Rich Quick” program.
Use a date script here so the article looks recent, click here to copy the code
January 18th 2006
From the desk of Jane Doe (senior reviewer)
Wouldn't it be nice to make a
bundle of money quickly, with minimal effort, working at home in your pajamas?
Of course it would. I for one would love to have money flowing into my
bank account, working only a few hours a week from home, so I'd have more time
to spend with my kids and my husband, without any boss looking over my
shoulder.
Whether it's real estate
investing, selling by classified ads, stock market investing, internet
make money from home marketing, or something else, we've all seen the fantastic claims
people make about making tons of money, AND how they can show you how to do the
same thing. I can tell you right now that 99% of these people are total frauds.
You may have even fallen prey to one of these scam artists, selling you their
latest “get rich quick” program. Me too. I've bought so many of
these programs that I can't even recall how many. I don't know why, but I tend
to find the “good” in people, and I was “sold” by these
marketing schemes time and time again, even after being scammed by another.
Finally, after so many disappointments, I got FED UP. I decided to get to the
bottom of this fascination we all have with get rich quick programs, and find
out if there really were any LEGITIMATE programs for making money.
I literally contacted the
administrator of every get rich quick website I could find. Posing as an
investor, I managed to convince the owners that I was seriously interested in
purchasing their entire website and business. That way, once the dollar signs
flashed in their heads, they would give me free access to their member's
areas to review what I would be “buying”. Well, I was disgusted
with 99% of what I found. Many of the owners actually boasted about how many
people bought their useless programs. I repeatedly found:
• outdated information
• non-working links
• links leading to other
sites that asked for more money
• no help section
• no real email support
I quickly realized that these
so-called Get Rich Quick programs were totally useless. And the owners knew it,
yet they were laughing all the way to the bank! Needless to say, I didn't
respond when they asked if I was still interested in buying their
websites.Surprisingly, while sifting through all of the scam artists' websites,
I was able to locate a couple of individuals that actually ran legitimate
programs.
The owners were every day
people like you and me that found a way to make extra money working from home
on their computers. Their membership areas were impressive, with a good amount
of quality information on how to make $100-$200 per day on your computer doing
very little work. I even chatted with a few of their customers in several
online forums, and they verified that they were making extra money through the
sites. It was like I found a few diamonds in the rough. But don't take my word
for it, you can visit the 2 sites I found below. See what you think.
They do charge a minimal fee
for access to their program, which is to be expected for any legitimate company
that actually has people on staff who are dedicated to helping you get started.
What a friendly group of people! Anyway, if you do decide you are interested in
either of the two programs below, I advise you to join quickly, as the owners
have informed me that they are getting so many new members by word of mouth
referrals, that they will be closing off membership completely in the next 2
days. (By the way, you didn't hear this from me!) They don't have a large
enough staff to accommodate many more people, and they are dedicated to
providing excellent service to each person.
Well, my search for legitimate
Get Rich Quick programs has come to an end. I have to say I was thoroughly
disappointed with most of what I found, and I strongly advise that you do not
take chances joining any programs other than the two listed below! Whatever you
do, I wish you a healthy, prosperous year for you and yours.
All the best.
Signed,
Jane Doe
Here are the links to the 2
programs we do recommend (both with your embedded make money from home code).
www.xyz.com
www.zyx.com
Now the ad above is an ad that
would sell. I know for a fact because I used one just like it to make
$50k/month on just ONE of my sites. And it uses all 5 of my aspects for a
killer site that sells.
Hope - Real everyday people like you and me
are making good money from home.
Urgency - Membership will be closed in 2 days.
Authority - I've been scammed before, and
reviewed hundreds of these sites.
Unbiased - I'm just trying to help people make
informed decisions.
Fear - Don't risk joining any other programs,
as 99% are scams.
Now MUST you use all 5 aspects
all of the time? Of course not. Do I recommend it? Absolutely.
If you want to get started
making money quickly, reviewing informational products on Clickbank is the way
to go. Using the 5 methods above, you can create a killer review site in a
couple of hours. It doesn't even have to look good. Not only do they work, but
with a review website, if anything goes wrong between the customer and the
product seller, you aren't at risk. You only made a recommendation. You don't
deal with unruly customers, refunds, or any headaches.
Bonus Tip - Apply for seals of
approval from respected companies such as the Better Business Bureau, and watch
your sales skyrocket. I did this on a former site, and the result was
astounding. When people see that not only do you appear as an authority, but
you also have well-respected companies basically “vouching” for
you, you instantly gain credibility.
Companies to consider are www.Truste.com , www.BBBonline.com , www.Better-Internet-Bureau.org
, and also those that offer online trophies to top sites, which you can display
on your site. Even if you have to pay someone to give you a good recommendation
or trophy, it's well worth it if they appear to be a legitimate or reputable
source.
Now start adding the rest of my
strategies (found in the following chapters) to promoting your review site, and
it will become a Cash Cow.
C. Offering Rebates
Many popular
informational/money-making products are searched for by name. For example:
“Traffic Secrets” by John Reese is a popular search on Google. So
are some Clickbank products
such as “Google Profits”.
Now let's use Google Profits as
an example. Currently you earn 67% commission as an affiliate of “Google
Profits”. So if you offered this program to people for a 30% discount off
the regular price, don't you think people would buy from you? The way you can
easily offer this program to people for a 30% discount ($15 off) is by offering
an affiliate rebate. The program is $49.95 and you make 67% commission, which
is $33.50. Out of your $33.50 you are giving $15 back to the consumer and you
are left with $18.50. You simply let people know that if they order the program
through your website link, after 60 days you will either send them a check for
$15 or pay them by Paypal. Require them to send you their receipt. That way you
can search your Clickbank admin
for their order after 60 days to make sure they didn't already get a refund.
You are effectively offering people a rebate for purchasing through your
make money from home link. While everyone else has ads saying how great the “Google
Profits” program is (or whatever program you are promoting), you will
have an ad that says $15 discount off of the popular Google Profits program.
Another thing to remember is
that most people will forget to ask you for their rebate after 60 days. That is
why you could easily offer an even higher discount to people and still come
away with a nice profit every time. Or how about a larger scale? Imagine if you
offered “ANY CLICKBANK
PRODUCT - FREE”. That would get some serious attention. In which case
you'd have to pay people a 100% rebate on ANY Clickbank product they
purchased through your link, even if you only made a 40% commission on the
sale.
You would lose money if
everyone remembered the rebate. But in my experience I typically see only
15-20% of these rebates ever being honored, because 80-85% of the people simply
forget after 60 days.
You may be thinking that people
could just buy any Clickbank
program through their own make money from home link and instantly save 25%-75% on
their own. That's true, but believe me, most of the people buying these
products would never even think of that. Most are everyday people looking to
learn how to make money on the internet, not web savvy webmasters like you and
me.....well me at least. And again, if you offered more than a 75% discount NO
ONE could beat that, not even buying through their own link.
D. Getting Paid Per Lead
Not only can you generate sales
as an make money from home, you can also generate leads. One way to generate leads, such
as mortgage leads, debt consolidation leads, sales leads, etc. is to create a
website that gives away free, useful information, and tell visitors that in
order to access your free information, all they need to do is fill out a no
obligation form for refinancing info, debt consolidation, buying a car, etc.
This is called a forced lead, or incentivized lead. Most companies don't want
to pay for incentivized leads, but if you are giving away free information that
is somehow related, you can negotiate with them and get approval to do so.
For example, say you have a
website that gives away free info on how to repair your credit on your own
without hiring a service. Many sites charge money for information like this.
You could give this information away freely, but require visitors to first fill
out a short debt consolidation questionnaire. You are happy because you get
paid $10 or so for the lead, the customer is happy because they got free credit
repair info, and the debt consolidation company is happy because they can call
your lead and try to get them to sign up for their debt consolidation program,
which the person most likely needs because they are seeking info on credit
repair. It's a win-win-win situation. And that is how you approach the company
that you want to generate leads for. There are many companies that pay-per-lead
on networks like Commission Junction ( www.cj.com
) and the others I named in section A of this chapter.
E. Building Your Affiliate
Website
1 XsitePro - The best website
creation tool I've ever come across. For $197, it does everything for you,
whether you want to create & sell your own product, sell make money from home
products, or if you simply want to use my “Traffic Middleman”
strategy. You don't need to have ANY knowledge of HTML or codes whatsoever.
2 Plug in Profits - $49.95 gets you
a dynamic make money from home website, created specifically for you with tutorials, user
forums and 24 hour customer support. Click here to see the Plug-In Profit
Site that earns me auto-pilot residual income 24/7/365. To get your own site
setup just like mine, click here
to order the Plug-In Profit Site service. Once your account is setup, click here to login and follow the Make Home from Money custom upgrade instructions so you can get a site like mine and start
earning easy auto-pilot profits while you sleep just like me.
3 Site Build It - They will set
up an make money from home based website for you, optimized to make money. The cost of the
website is $300. No HTML knowledge needed.
4 You can always hire a cheap
programmer at www.elance.com if you'd
rather have someone else build a website for you. Just put up a listing of what
you want (i.e. a simple website about dogs or whatever) and programmers will
respond.
5 In order to put your website
online, you will need to register a domain name (yourdomain.com)and web
hosting. You can get both by going here.
Chapter 2: Unique Search Engine PPC Strategies that
Kill the Competition
A. Pay Per Click
As you may know, there are
about a dozen or so decent PPC search engines. These are websites where you go
on and bid whatever price you are willing to pay for a visitor to be sent to
your website for a particular keyword. If you sell books, you may bid a maximum
of 25 cents to have your ad displayed on these websites when someone searches
for a book that you sell.
The Biggies are
1 Google
AdWords
2 Yahoo
(formerly Overture)
3 Miva
(formerly Findwhat & Espotting)
The Rest of the Best
4 Search123
5 enHance
6 SearchFeed
7 GoClick
8 7Search
9 Findit-Quick
10 Looksmart
11 Kanoodle
Now, it's important to note that Google has two
advertising services - AdWords and AdSense.
AdWords is for advertisers who want to get traffic to their website
from Google and it's partners. I suggest you get a free copy of this guide: 5 Days to Success with Google AdWords .
AdSense is for publishers - people who have websites, and want to
become one of Google's partners, in which case Google will display ads on your
site, ads that the Adwords advertisers are paying for.
Google will split the profit with its AdSense publishers. Google doesn't
reveal the exact percentage, but most experts agree that it's around 50%. For
example, if I have a website about video games, Google will give me a small
piece of code to put on my website, and instantly my website will start
displaying Google AdWords ads relevant to video games. If the highest bid by an
AdWords advertiser for keyphrase “video games” is $1.00 per
click-through to their website, then when someone viewing my website clicks on
that ad, I will make approx. 50 cents. If you are a complete Adsense novice,
you can read Google's own free guide here
.
B. Google AdSense
Now that you understand how
Google AdWords and AdSense work, I'm going to show you a strategy for making
big money with Google AdSense. I thought it was obvious, but when I mentioned
it to a few people they couldn't believe they hadn't thought of it. Anyone can
put AdSense ads on their site, and make them look nice. But where do you get
the traffic from? Blogging, SEO? The chances of getting traffic to your site
quickly through a blog or SEO is very slim.
You are paying just pennies for the visitor, yet you can earn a few dollars
if that same visitor clicks on the Google ad on your page. That's because
Google advertisers pay a lot more money to be seen, and because below I will
show you how to be armed with a list of the keywords that Google advertisers
currently pay the most money for, per click.
If you bid 5 cents for a keyword on Miva and get paid 50 cents by Google
AdSense for that same keyword, it's a no-brainer. There are literally hundreds
of thousands of keywords you can buy ads for cheaply on the # 3-12 PPC sites
listed above. Yet, many of the same keywords are VERY expensive on Google. On
the next page, I will show you a real world example.
I look on Miva.com
for a popular keyphrase I may want to market, such
as “domain registration”, and see that it currently costs
$0.21 per click to appear in the # 1 position. Now I look on Overture's max bid
tool here and do a search for whatever keyword I have in mind,
such as “domain registration”. Then I see that advertisers are
bidding up to $7.00 per click for the SAME keyphrase I can pay $.21 for on Miva.com
. The Overture bids indicate to me that advertisers on Google are bidding
similarly.
Only Overture tells you the exact amounts that advertisers are bidding,
but Google AdWords advertisers tend to bid similar maximums. Or, you can also
use this
file to review a list of keywords
that Google advertisers pay the most for. Some advertisers bid up to $100 per
click.
So, now I create a page on my website specifically about “domain
registration”. It's important to note that I shouldn't JUST have a
page with Google AdSense ads on it, or Google will ban me, possibly for life.
Other reasons that Google will ban you are if you tell your visitors straight
out that you want them to click on your ads, either by text, arrows, etc. So
don't do it! (And don't click on your own ads either. Google will know.)
Instead, I must have a page with at least 2 or 3 paragraphs of relevant
information on it about domain registration. Then I put the Google AdSense ads
between paragraphs, because AdSense allows you to select a borderless ad
(make the border the same color as your background), which will work very well
when placed between paragraphs, as it will look less like an ad, and more like
part of your content. It will blend in.
Now, in order to trigger a relevant Google ad for my example keyphrase, domain
registration, I must make sure I have the keyphrase domain registration
in my page title, in the meta tags, in the description tag, and within the text
of my paragraphs several times, making sure I bold it at least once. I should
also have an H1 and H2 heading tag on the page with domain registration
as well. I would also make sure I have a link somewhere on the site, linking
back to my homepage, with an anchor text of “domain registration”.
If you don't know what H1 or anchor text means, see Chapter 3.
NOTE - If you don't know enough about a
subject to write a few paragraphs about it, or if you are too lazy like me, but
you still want to target the subject because the keywords are high paying, you
can always put articles on your site written by other people. There are a few
sites that provide thousands of free articles on just about any subject, and
you are free to use them on your site. You can find these articles at Article City
, GoArti
cles and Ezine Articles
. Or, you can use an automated tool that generates relevant page content for
you based on the keywords you input. There are three available: (1) The
Article System (2) Article Bot (3) Traffic
Equalizer
Not only can you buy cheap traffic from Miva
through keyword ads, but you can buy from the other PPC search engines I
mentioned previously. You can even buy ads on Google and Overture as well, and
STILL make money with Adsense. Just be careful. Keywords tend to cost a lot
more on these two large search engines. Make sure you set a low daily spend
maximum before testing.
The way to use my strategy on the biggies like Google and Overture is to
find the good paying keywords, those listed in the file available on page 18,
and bid only 5 or 10 cents for them on Google & Overture. Also bid on
variations of the word, perhaps with an adjective in front of it like
“best” or “cheapest”, etc. Then send all click-throughs
to your page that is already optimized for these words, as mentioned earlier.
You may not receive many impressions because your bid is so low, but when you
do and people click-through to your site, you will likely be showing ads for
those advertisers who bid $1-$100 for the top spots, and you will make out
great with a 20%-50% click-through rate if you followed my instructions.
Remember, impressions and click-throughs may be low, but you can do this for
thousands of keywords. If you make a few bucks a day off of each one, times
1,000 keywords, you will be very wealthy like me. You should continually test
raising your max bid a penny at a time, until you find the “peak”
profit rate.
NOTE - If the max bid for a high paying
keyword listed in the file on page 18 is $70 for example, and you are expecting
to earn $35 per click EVERY TIME because Google typically pays it's AdSense
publishers an average of 50%, you may encounter a few problems. These high
payouts change on a daily, even hourly basis, because advertisers are coming
and going, their campaigns are being adjusted, etc. Google also uses
“smart pricing” to save their advertisers from having to pay large
amounts of money for appearing on new sites, or sites that aren't extremely
relevant. For example, if you promote the term “bad credit loans”,
and your site is basically an article about loans, you may not be paid as much
per click as a site that actually belongs to a real bank. But not to worry.
What you need to do is NOT put all of your eggs in one basket. Don't just write
an article about debt consolidation and expect to earn $35 per click on your
AdSense ads. You will need to test many different keywords and see which are
the most profitable for you. Me, I don't even bother with keywords that have
max bids of $20, $30, or more. I stick with keywords with a max bid of just a
few dollars. Then I pay $.05 or $.10 for them on Google, Miva or Overture. The
people click through and go to my site where around 20% of them click on my
ads. So if I pay $1 for 20 visitors, and 20% of those visitors click on the ads
on my site, that's 4 clicks I get paid for. And I make around $.50-$1.00 for
each of those, so I've doubled or tripled my money. I believe that bidding on
these lower max-bid keywords allows me to fly under the radar, allowing
me to get paid favorable percentages. And there are literally thousands of
keywords you can do this with. Test, test and re-test. That's the name of the
game. Incrementally increase and decrease your bids on many different keywords
and see which work best for you.
Another important AdSense strategy for increasing your click-through rate is
to place small pictures next to each AdSense ad. Pictures draw more attention
to the ad and increase click-throughs by up to 400%. You have to be careful
that you do it in a way that doesn't violate Google TOS. Below, there is an
example of how you can do it. Notice I have borders around the images, as
Google requires them to appear separate from the ads.
It's also important to create a “channel” in your AdSense
account for each of your domains. You can also create sub-channels for
different pages within each URL. This will enable you to track exactly which
pages are earning you the most money.
Advanced Traffic Middleman
Trick:
Create a simple search engine
website with pre-populated search strings that match the keywords you are
targeting on the smaller pay per click search engines, and make the first few
results SPONSORED results from Google and/or Searchfeed.
Here is an example of how popular search engine UncovertheNet.com does it:
http://www.uncoverthenet.com/search/?q=pay+per+clic
Now if UncovertheNet were to purchase the
keyphrase “pay per click” on Miva or another small PPC search
engine for say 10 cents, they would make sure their paid ad led people to the
URL above. Now when visitors reach that page, they will see results for the
same keyword they originally typed in, so they won't likely understand what
happened when they were shipped to UncovertheNet's results. Now if they click
on the sponsored ads at the top of UncovertheNet's pre-populated page (which
are from searchfeed), or the sponsored ads on the right (which are from
Google), UncovertheNet will make 20 cents, 40 cents, or whatever the current
rate is on Searchfeed and Google.
Basically you will be paying Miva or another PPC search engine to send
people to your search engine that shows relevant results. And hopefully the
visitors will click on your sponsored ads because:
1 They are relevant to what they're looking for.
2 They are at the top and right, the best placement for click-throughs.
3 They look more like real results, and less like ads.
If creating your own search engine sounds daunting, let my staff do it for you.
Check out Make Home from Money Hosting for
more info.
C. Google AdWords
Now that you know how to make
money with Google AdSense without selling any products, let's talk about using
Google AdWords to sell your own products, or the products of a company you are
affiliated with. I have a very simple strategy for this. Google AdWords only
allows you a limited amount of text on your AdWords ads, so you have to make it
count. The only way to stand out from the rest is to be different. And I have
discovered that the best way to do this is to instill some sort of fear, or to
cause someone to be almost disturbed by the oddity or humor of your ad. Just as
I mentioned in Chapter One, fear is a huge motivator for buying your product.
If you can lead people to believe that buying your competitor's product will
cause them some sort of disappointment or financial loss, you will stand out.
And you don't have to name any names. Using humor or unusual statements also draws
attention.
Ads like those below should increase your CTR (click through rate), and if
you have a higher CTR than your competitors you could actually be paying less
per click, and appearing higher in the sponsored ad results. This is because
Google favors ads that consistently have a high CTR.
Now when 7 people are displaying ads like those in the left column (Google
shows 8 ads per search), and you are the only one displaying an ad like those
in the right column, who do you think is going to get all of the visitors? You
are! If you can create ads that cause fear, like the scam ad, or those that
cause people to laugh at their oddity, such as the Seinfeld ad, you will be
very successful at getting visitors.
And since you will have a review site like the one I told you to make in
Chapter One, or an AdSense tailored site like I mentioned above, you will rake
in the dough – no question about it. Even if you have your own
product, like your own ebook, or even a physical product like rust remover,
using a strange, out-of-the-box ad will get you visitors.
I hate to be cliché, but it's about thinking
outside the box. When an advertiser tells you NOT to buy their product, it's
unusual and effective. Now, you would create your webpage about your product
accordingly, using the strategies I mentioned in Chapter One.
I remember seeing an advertisement for jeans one time that said “Steal
These Jeans”, or “Steal Our Jeans”. I was drawn to it, and I
still remember it. That's the same idea. And that is effective advertising.
One more thing. Since we are on the subject of PPC ads, you should be aware
that Google and Overture, and most other PPC search engines DO NOT allow
pop-ups on any page you link to from your PPC ad. And whether you like it or
not, pop-ups are effective. Well, what if I were to tell you how to create a
pop-up you can use that will NEVER get your ad banned by any PPC search engine?
And, 90% of the pop-up blockers in the world will not block it. I also
guarantee it will be much less annoying to your visitors as well. It's called a
floating DHTML menu. Try it. No banning or blocking, EVER. Here is where
to get the code - Instant Attention
D. Building Your Own Traffic
Middleman Website
1 XsitePro
- The best website creation tool I've ever come across. For $197, it does
everything for you, whether you want to create & sell your own product,
sell make money from home products, or if you simply want to use my “Traffic
Middleman” strategy. You don't need to have ANY knowledge of HTML or
codes whatsoever.
2 Make Home from Money Hosting - Make Home from Money
customers are given the opportunity to have their own “Traffic
Middleman” website created by us, that is already set up to make money.
No HTML knowledge required! It will be an idiot proof way for you to make easy
money. If you chose to purchase this upgrade when you ordered this website, or if
you would like more information, go to Make Home from Money Hosting to complete your registration.
3 You can always hire a cheap programmer at www.elance.com if
you'd rather have someone else build a website for you. Just put up a listing
of what you want (i.e. a simple website about dogs or whatever) and programmers
will respond.
4 In order to put your website online, you will need to register a domain
name. You'll need to choose a name for your site, and make sure it is
available. You can do this by going here
. Once you have purchased your domain, in order for
your site to be visible online you will need to have your site hosted by a
hosting company. To get a hosting account, go here
.
Be a traffic middleman. Get quick, cheap,
quality traffic to your website by buying keyword ads on Google AdWords or
Overture, and only bidding the minimum of $.05 or $.10 or by buying one of the
top 3 positions on the small PPC search engines. When people click on your ad
and are taken to your website, immediately show them relevant Google AdSense
ads, and optimize your site to get them to click on these ads.
Chapter 3: Search Engine Optimization Strategies
(SEO)
So you don't want to pay for
PPC (pay-per-click) ads, and instead you want to be listed free in the top 10
Google results for your top keywords? That's exactly what I did for my former
website Creditprovide.com
Four straight years at #1 for the following terms: “bad credit, bad
credit loans, bad credit credit cards”, and over 100 million competitor
websites. I sold it to someone in 2004. He made a killing on it until November
2005, when he lost the top rankings. He probably got lazy, or someone reported
him for buying links, or maybe both. When you're #1, EVERYONE is out to get
you.
A. Incoming Links
What I learned from my success
is not only am I a freakin genius, but that buying incoming links is a must.
It's very difficult and time consuming to create content that many high PR
sites would just link to freely, so I always buy links. (PR is the page rank
from 1 to 10 that Google assigns to web pages through their toolbar that you
can download here
). For Creditprovide.com I had high PR sites linking to me, and one of the keys
was that many of them had incoming links to them from government pages and
authority pages. Some of the sites I paid for links from were
MakeaChildSmile.org, FoxNews.com, etc.
I believe links from government pages and authority pages make a HUGE impact
in your rankings. If you can get some to directly link to you, great. If not,
find a site that has government or authority links going to it, and get them to
link to you. They should be PR4 or higher. Don't bother with any less. What you
can do is locate non-profit charity sites (501c websites), and negotiate with
them for a link. Make a donation to their charity or whatever it takes. Charity
sites are commonly linked to by government sites. You can check to see where
other sites get their incoming links from by going to Google and typing into
the search area, “link:www.nameofwebsite.com”.
It's also important to get incoming links from high PR sites that are in
industries related to yours. If you have a site about finance, it wouldn't be
good if you only had incoming links from porn sites. Get it?
As far as anchor text, you used to be able to get away with using the same
anchor text for each incoming link to your site. But now it's important to
switch it up. Anchor text is the actual text in the link to your website, such
as anchor text here.
It's easy for Google's robots to spot a site that is buying links if all of
your incoming links use the same text. If your main keyphrase is “bad
breath”, you would want to have links pointing to you with varying anchor
text like “bad breath odor, halitosis and bad breath, etc.” This is
especially important if you are buying links from a site with several hundred
or thousand pages. Google used to count having many high PR links from the same
domain as important, but now it appears to be much less important. But if a
site does link to you from multiple pages on their site, make sure the anchor
text is varied.
A few good services that can help you seamlessly get a lot of quality
incoming links are textlinkbrokers.com and
text-link-ads.com
. They find links for you, negotiate the price, make sure the anchor text is
varied, and make sure the pages that link to you aren't flooded with
links to other sites. If a page linking to you has more than 10-15 outgoing
links, you won't get much benefit from the link, as the PR will be spread out
over many links. It's also important to note that if a site has more than 100
outgoing links, you may even get punished by Google for associating with link
“farms”.
Directories
It's important & easy to
get your links added to quality online directories, so that your link
popularity is increased and your PR increases. As of August 2005, the following
directories all offer interior links of PR 4 or higher, depending on the
category.
Free Directories
Some free directories require
you to become a volunteer editor in order to submit sites for free.
1 01webdirectory.com
- Can take several months for a free listing. $49
for immediate listing.
2 AbiLogic
3 Big All
4 eZilion
5 Joe Ant - Free for volunteers. $40 for
everyone else.
6 Linketeria
- Instant additions. You must have an email address
from the domain you submit.
7 Mavicanet
8 Most Popular Sites
9 Net Insert
10 Open Directory - #1 directory on the web. A
must join. You may need to become an editor in order to get your site listed.
11 Re-Quest
- You must submit via email.
12 Search
Sight - Sites usually listed within
hours.
13 Skaffe
- Free for editors. $40 for everyone else.
14 Site
Inclusion
15 Site Ranking
16 Spheri
- Can take several months.
17 Stormer
18 Tsection
- Offers upgraded position for $20.
19 Turnpike
20 uQuick
- Quick listings.
21 VXbox
22 Web World Index -
Free listing for one month, or pay $25 for one year.
Paid Directories - There are many directories you can
pay for inclusion. However, most simply aren't worth it because they don't
offer any substantial page rank. An advantage of quality paid directories is
that your site will be added within a few business days.
1 Able Seek
- $40 one time fee.
2 All Top
Sites - $40/year
3 Arielis
- $25 one time fee.
4 Best of the Web
- $39.95/year
5 Business.com
- $199/year - A must join
6 Gimpsy
- $40 one time fee.
7 Go Guides
- $19.95/mo. allows you to submit up to 5 web sites
a month.
8 inCrawler - $15 one time
9 Linkopedia
- $10 one time fee.
10 Microsoft
bCentral - $49/year - a must join
11 Seoma
- 2 inclusions for $15
12 Sight
Quest - $25 one time fee.
13 Site Sift
- $24.95 one time fee.
14 Site
Snoop - $10 one time fee.
15 Sun Steam
- $45 one time fee.
16 Tygo
- $20 one time fee.
17 Uncover
the Net - $39 one time fee.
18 Yahoo
- $299/year - a must join. Non-commercial sites are
free.
Other Options
Another strong suggestion to
get quality incoming links and PR is to run press releases about your site once
per month. You can do so on sites like www.prweb.com for $40-$80. Even if you don't
have anything newsworthy to say, the important thing is that search engines
will pick up the press releases and they will generate good PR incoming links
for your website. Just create a simple press release on how wonderful your
website is. Spending $80 guarantees your release will be picked up by Google
News and Yahoo News.
A few more incoming link
strategies:
1 On forums that allow you to post with a signature with a URL, such as Warrior
Forum , you should always have a keyword
rich link to your website in your signature. Search engines spider these pages
daily and any quality link back to your site is good.
2 Copy and paste a few paragraphs from your website in order to create
articles on Article
City , GoArticles.com
and EzineArticles.com
. Be sure to link back to your site in the articles. Once these articles get
indexed you've got instant high quality backlinks to your site.
3 Create a blog at Blogger.com . Regularly make
posts to it using text from your website, and include a link back to your site.
Once you post your entries, go to Pingomatic.com and ping it so that it will
hopefully get picked up somewhere, giving you backlinks to your blog, which
will help because your blog links to your website.
B. Page Content
Of course, incoming links
aren't the only thing that is important to SEO. Proper use of page title, H1-H3
tags, meta tags, description, keyword density, and content are all key to your
success as well. I recommend only using one H1 tag per page, and including your
main keyword or phrase in it. I also like to use a style sheet to manipulate
the size and color of an H1 tag, so it fits in better with the site theme. H1
is the main heading for a page's text. H2 is for sub-categories, and H3 is even
smaller. I don't even bother with H4-H6. If you aren't familiar with style
sheets (see sample on the next page).
The above code would be placed within the section of your web page. Don't
repeat your keyword in the H1 tag, and don't make it longer than a simple
sentence. In the “keyword” Meta tag section of your page, you
should put your page's main keywords/phrases separated by a comma. Don't go
crazy here. Just list the top ones. For the “description” meta tag,
just make a simple sentence or two that summarizes the page, including your
main keyword/phrase. Like this:
It's important that you keep your content
updated and make a few changes every couple of weeks. That way Google knows to
come back to your site every few weeks to spider your site again. You are
basically training Google's robots to think your site is important because you
change and update your content often. If you don't know enough about a subject
to write a few new paragraphs about it every couple of weeks, or if you are too
lazy like me, but you still want to target the subject because the keywords are
high paying, you can always put articles on your site written by other people.
There are a few sites that provide thousands of free articles on just about any
subject, and you are free to use them on your site. You can find these articles
at Article
City , GoArticles and Ezine Articles
.
Or, you can use an automated tool that generates relevant page content for
you based on the keywords you input. I recommend any of these three:
• The Article System
• Traffic
Equalizer
• Article
Bot
C. Miscellaneous SEO
Strategies:
One thing I highly recommend is
becoming a member of www.webmasterworld.com and frequently reading
posts in their Google forum. I also recommend joining Warrior
Forum .
The latest Google results
indicate that:
1 It's important to optimize your pages
so that they have “normal” addresses, without id's and/or strings
attached. You'd want yoursite.com/product.html rather than
yoursite.com/product123.php?117765
2 It's important to be consistent with your site's interior links. In
other words, if you link to your pages like this ,
then dont link in other spots like this . Pick
one and stick with it.
3 Use a simple sitemap page that links to all of your pages.
4 Use 301 Redirects. Make index.html do a 301 redirect to
http://www.yoursite.com/. Make yoursite.com redirect to www.yoursite.com. To do
this, you can insert the following code in your site's .htaccess file:
Options +FollowSymLinks
RewriteEngine on
RewriteBase /
RewriteCond %{HTTP_HOST} ^yoursite\.com [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.shtml\ HTTP/
RewriteRule ^index\.html$ http://www.yoursite.com/ [R=301,L]
You should also sign up with an external
tracking program to find out exactly where your visitors are coming from. I use
Site Tracker
to keep track of where my
site visitors come from, and it also tells me what keywords they used to get to
my site.
D. Cloaking:
As you can see, proper SEO
strategies, commonly referred to as ‘“white hat” strategies,
are time consuming. I quickly found that keeping up with it would require more
work than I was willing to do. Like I said, I'm extremely lazy, and I don't
want to spend my time tweaking everything to see what the results are. So, that
is why I sold creditprovide.com. That is also why I don't really bother with
white hat strategies anymore. I've moved on to “black hat”
strategies such as “cloaking”.
Cloaking is frowned upon by most webmasters, except for the ones who do it
and make a lot of money like me. I can't list my cloaked websites here, because
some jealous idiot would report me and get my sites banned. But, I will tell
you the easiest way for a lazy person to get a good ranking, is by cloaking.
Cloaking involves showing a keyword rich, highly optimized webpage to search
engines, but a normal page to human visitors. It's important to note that
highly technical webmasters can and will report cloaked websites and get them
banned. That is why:
1 You should always cloak on a throw away domain that you don't care about,
and have it redirect people to your true website. I advise having up to ten
throw away domains at any time pointing to your true page.
2 You shouldn't cloak for highly competitive keywords because your cloaked
site will be reported quickly. If you cloak on a throw away domain and use good
keywords that get a medium amount of searches, you should be able to fly
below the radar. Search engines like Google will only ban cloaked domains, but
not the sites they redirect to, EVER. So your true domain will always remain
safe. This is because Google knows your competitors would be able to easily get
you banned if they punished the site that was redirected to. If this all sounds
confusing, that's okay, because there is software out there that handles
cloaking for you.
I prefer a pretty expensive one ($2,480), called Fantomaster
. I have used it very successfully. The creator,
Dirk Brockhausen, is extremely helpful and provides free support for life. If
you have no idea how to cloak or use his in depth program, you can pay him a
small fee to set up a cloaked domain for you. The only cheaper software I've
found that I like is Search Engine Cloaker.
I've tried many of the other cheap ones and found that they are practically
useless. There is also a cloaking forum on www.webmasterworld.com
where you can ask people which software works best for them.
Chapter 4: Selling Your Own Informational Product
A. Creating Your Product
Remember when most products
used to be made in the USA? Now it seems most are made in Asia. Why? Because
they copied USA products, made them cheaper and better. And that is exactly
what you can do to create your own informational product. Notice the top 10
selling products in each Clickbank.
com category. These things sell. So don't re-invent the wheel. Make a similar
site, make it look better, sound better, and price it lower. Writing better
text than your competitor may sound daunting, but if you use the same
strategies I presented in Chapter 1, it's really a cinch. Basically, badmouth
the rest in general, talk about how most are scams, then present your product.
It's the no sale... sale. Ho hum, I'm just a good guy trying to help people
avoid scams, and oh by the way here is the only program I recommend...MINE!
Just like I mentioned in Chapter One.
For the hook, you offer a 60 day money back guarantee, which is Clickbank's standard refund
policy. Most people are essentially good, and won't ask for a refund if they
like your product, unless they are one of those few bastards who buy things,
benefit from them, and STILL demand a refund. And regardless, these kind of
people are being filtered out by Clickbank because they keep
record of people who have requested refunds from multiple Clickbank products in the past,
and are now BANNING them from ever purchasing Clickbank products again.
An additional hook is to offer a few free gifts with purchase... gifts that
don't cost you a dime. You can find many free gifts listed with www.websponsors.com
– Free DVD's, Free Gift Cards, etc. See what
your competitors offer, and do better. For giving away these free items,
companies will pay you a commission. That is because you gave them a valid
email address of someone they can advertise to in the future, and because they
don't actually give your customer a free gift card, dvd, etc. until they sign
up for a free trial of another product. But that's not your problem. Just make
sure you explain that in your website's disclaimer. You'll get a few angry
people, but the fact is, once someone has bought your product, very few will
even bother trying to get a refund just because your free gift isn't exactly
“free”.
If you're not comfortable giving away a “free” gift that
requires someone to try a product or service, you can also opt to give away
free travel coupons, also called travel incentives. Go to Google and type in
“travel certificates”, and you will find a plethora of companies
that offer these certificates for just a few dollars each. Most are 100% REAL,
and are offered through services that represent hotels that hope the free visit
will encourage travelers to return in the future at full price.
Bonus Tip - You can also offer people a 200%
refund on the sale of your digital product, but make it conditional. Meaning,
if they can show you that when used properly, your product does not work, you
will give them a 200% refund. 99% of people won't even take you up on this offer
because it is far too complicated, and if your product is worth a shit, they
won't be able to prove it doesn't work.
B. Building Your Website
If you have no idea how to
build or maintain a website, I suggest going to:
1 XsitePro - The best website
creation tool I've ever come across. For $197, it does everything for you,
whether you want to create & sell your own product, sell make money from home
products, or if you simply want to use my “Traffic Middleman”
strategy. You don't need to have ANY knowledge of HTML or codes whatsoever.
2 Plug
in Profits - $49.95 gets you a dynamic
make money from home website, created specifically for you with tutorials, user forums and
24 hour customer support. Click here to see the Plug-In Profit Site that earns
me auto-pilot residual income 24/7/365. To get your own site setup just like
mine, click here to order the Plug-In Profit Site service. Once your
account is setup, click here to login and follow the Make Home from Money custom
upgrade instructions so you can get a site like mine and start earning easy
auto-pilot profits while you sleep just like me.
3 You can always hire a cheap programmer at www.elance.com if
you'd rather have someone else build a website for you. Just put up a listing
of what you want (i.e. a simple website about dogs or whatever) and programmers
will respond.
4 In order to put your website online, you will need to register a domain
name. You'll need to choose a name for your site, and make sure it is available.
You can do this by going here . Once you
have purchased your domain, in order for your site to be visible online you
will need to have your site hosted by a hosting company. To get a hosting
account, go here .
C. Getting Affiliates to
Promote Your Product
The next thing to do is get
your make money from home program announced to the world with Affiliate-Announce
. Then, price your item a few dollars less than your competitors, and offer a
75% commission. That's the maximum commission allowed by Clickbank, and you will attract
more affiliates that way. Some companies entice me to join their make money from home
program by offering me an additional $2 or $3 per sale, on top of the 75%
commission through Clickbank.
They pay these bonuses to me through Paypal at the end of the month. You
can offer this type of bonus to your super affiliates as well. If they are
capable of driving hundreds or even thousands of sales to your site every
month, then offering them a paypal bonus per sale is a smart move to get/keep
them promoting your site above all others. You may only end up making a few
dollars per sale yourself, but if the volume is high, it's well worth it. At
the end of the month, simply tally the number of sales minus refunds from your
super affiliates, and send them the paypal bonus.
You should have some banners created for your site, and put them on your
make money from home page so your affiliates can use them to send people your way. I
always use a cheap, simple service called www.bannerite.com –
Ask for Goncalo. He does quality banners for $30-$50 each, and won't charge you
until you're completely happy with them.
Another way to find super affiliates to promote your website is to go to Google
and type in the name of the product you “emulated” and see what
websites come up that promote that product. Contact the webmasters and ask them
to give your site a try. Be persistent, friendly and confident when you tell
them they will earn more with your program. Just copy and paste the same email
to each webmaster. Tell them your refund percentage is much lower, etc. You can
even pay someone you know a few dollars to email people for you. That's what I
do. I'm too lazy to send emails!
D. Emails
Make sure your site collects
visitor email addresses. I use Instant Attention to collect, and follow up
with auto responders from GetResponse . Their service also allows for
scheduled follow-ups, announcements, etc. In my experience, their service is
able to easily avoid spam filters. Many lesser programs can't even get a
message to people who DID opt in to receive your messages, because they can't
get past the spam filters.
Just tell people to enter their email address for info on new scams that
should be avoided at all costs, or something similar. It doesn't really matter
what you say, just get people to join. Most people will join your list, because
everyone wants to avoid scams. Two days later they won't even remember why they
joined your mailing list. Then you can send emails to your list members with
offers you recommend, so you can earn some make money from home commissions. Emailing to
your own in-house list is a very profitable business in itself.
E. Legitimacy
Now, do another Google search
for “website reviews”, to find websites that are currently
reviewing other websites. They don't advertise it, but you can pay some of them
to write a favorable review article about your website & product. Don't ask
the big, reputable review companies. Talk to the ones that most people have
never heard of. Then reference these good reviews on your homepage, as another
validation that you are better than the rest. Just for having a privacy policy,
you can get a TrustE logo on your site (go to www.truste.com ) It's just another way to show
your visitors you are legit. There are many services like this, and I recommend
getting as many seals, reviews, and awards as possible. Even if you have to pay
for them.
F. Miscellaneous
One additional way to generate
income for your product is to sell your ebook on eBayŽ. Using one of the widely
available eBayŽ templates, and utilizing one of the eBayŽ seller tools such as
Turbo Lister, you can re-list your ebook over and over automatically. Set up an
autoresponder email address, so that when people order, they will instantly
receive an email from you with a download for the ebook. Or, you can create a
page on your website that has a download link, and tell Paypal to redirect
people to it once they have paid. If you have a compelling sales letter on your
homepage, using the strategies in Chapter One, you can duplicate that text into
your eBayŽ listings.
Chapter 5: Buying Wholesale and Selling on eBayŽ
If you want to make money on
eBayŽ selling physical products, I've got a few great tips for you. But first
you should know that you need to be prepared to do manual labor, packaging and
shipping goods, exactly the type of thing I despise. But if you are willing to,
you can easily make a minimum of $15k-$30k/month in profit by buying the
hottest consumer products from wholesalers, and reselling to other wholesalers,
or selling them individually on eBayŽ. So many people claim to offer wholesale
lists, the best suppliers, etc., but don't even bother. Their sources suck, and
99% will STEAL from you. My suppliers and tips below are the real deal.
A. Wholesale Buying Rules
First, a few ground rules to abide
by, which will save you plenty of time and money. Unfortunately, many people
violate these rules every day, and lose thousands of dollars to scammers.
Wholesale Rule #1 - NEVER buy products from anyone who wants
to be paid by Western Union. If someone asks for payment by Western Union, do
not respond to them, and block their email. I know their low priced merchandise
is tempting, but it is a scam EVERY TIME. Western Union advises the following
on their website:
Make sure you know to whom you are sending money. If you are purchasing
goods or services and paying through the Western Union network, it is your
responsibility to verify the reputation and legitimacy of the seller. Western
Union is not responsible for the non-receipt or quality of any goods or
services.
Common Western Union scams
include, but are not limited to the following:
Scam # 1: Seller asks you to pay by Western Union
and tells you it will be safe because you can make out the payment to the name
of one of your friend's or relative's names, but put the seller's address on
the payment. You will then tell the seller the control number (identification
#) of the payment so he can go to Western Union and verify you have made the
payment. Once you receive the shipment, you will go to Western Union and change
the name to the seller's real name so that he can pick up the money.
Why it's a scam: Once the seller knows the address or control number
of the payment, he can go get the payment and send you nothing. Many Western
Union agents in foreign countries never ask for identification.
Scam #2: Seller asks you to pay by Western Union and tells you to
make the payment using Western Union's “secret question” feature.
This feature is designed so that the Western Union agent will ask a secret
question to whoever is picking up the money, and he must get the answer right
in order to collect the money.
Why it's a scam: Again, many times Western Union agents do not ask
the question, and only care if the person knows the address or control number,
especially outside of the United States. Western Union even advises on their
website not to rely on the secret question feature.
Wholsale Rule #2 - NEVER use an escrow service other than Escrow.com
. Escrow.com is verified & recommended by eBayŽ, and I have used it
successfully many times myself. Note that Escrow.com will handle transactions
in ANY country in the world, except Romania and Indonesia. Fraud is so rampant
in those countries that Escrow.com cannot safely help you transact with sellers
in those countries.
What escrow.com does is ask both the buyer and seller to agree on terms. The
buyer must then send the required funds to escrow.com. Once escrow.com receives
the funds, they notify the seller to ship the goods. Once the buyer receives
the goods, if everything is correct, the buyer notifies escrow.com to release
the funds to the seller.
Escrow.com is safe for both buyers and sellers because the buyer does not
have to release their funds to the seller until they receive shipment and
verify everything is correct. It is safe for the seller as well, because even
if a buyer claimed non-receipt of the shipment, the seller could provide
escrow.com with the tracking number for the shipment and a shipping manifest
showing what was sent and received. In which case, escrow.com would release the
funds to the seller.
Escrow Scam #1: Seller tells buyer that they prefer an escrow company
different than escrow.com. The seller tells the buyer the website address of
the escrow company they prefer, and says that this is the only escrow company
they trust. The buyer goes to the website and it looks legitimate, well
designed, and promises safety and security.
Why it's a scam: The website is actually owned and operated by the
seller or the seller's associate! Once the buyer sends their money to the
so-called “escrow” company, they have actually sent their money
straight into the pocket of the scammer.
Escrow Scam #2: Seller tells buyer that they will do the deal
securely through Squaretrade.com
.
Why it's a scam: Squaretrade does not act as an escrow service. They
do not approve deals or hold funds for anyone. All Squaretrade does is allow
eBayŽ sellers to place a Squaretrade seal on their auctions, which shows that
the eBayŽ seller is willing to allow Squaretrade to help resolve any disputes.
Anyone who says they will use Squaretrade like an escrow service is a fraud.
The seller may even send the buyer a “spoof” email, one that looks
like it came directly from Squaretrade. However, it is a fake.
Escrow Scam #3: Seller tells buyer they will use a shipping service
called “TNT”, and that the buyer should send their payment to TNT,
in which case TNT will hold the payment until they inspect and ship the
seller's merchandise to the buyer.
Why it's a scam: TNT is not an escrow service. They do not hold funds
or inspect shipments on anyone's behalf. The seller may even send the buyer a
“spoof” email, one that looks as if it came directly from TNT with
a tracking number for the shipment. However, it is a fake.
Wholesale Rule #3 - Always request that you pay a seller by
one of the following methods:
1 Credit Card Safe because most credit card companies will refund your
money if you file a fraud complaint.
2 Escrow.co
m Safe because
it protects both buyer and seller, as mentioned in Rule # 2
3 PayPal.co
m Usually safe for purchases under $2,000, because
PayPal will let you use a credit card and will verify the seller's address,
banking information, and identity (do not send money to someone through PayPal
if they are listed as “unverified”).
4 Letter of Credit (LC) Basically this is like using your bank as an
escrow service. For example, you will go to your bank and apply for a letter of
credit for the dollar amount you need to pay the seller. Your bank will freeze
these funds in your account, and issue a letter to you and the seller's bank
verifying that they are holding the money, and will transfer it to the seller's
bank account as soon as delivery of the goods to you is confirmed. Make sure
you use a “Standby” L/C.
5 COD – (Cash on Delivery) This is when you pay the shipping
company directly when the goods are delivered. The shipping company then gives
the funds to the seller. The shipping company will not leave the goods with you
unless you pay them.
Be very careful with any seller that requests payment in advance by T/T
(telegraphic transfer), also known as bank wire. This is a tricky one because
some legitimate international sellers do require money by T/T in advance.
Sometimes it is a deposit, and sometimes they want the full amount. Before
sending money by T/T, make sure you ask for the following:
- Seller's full name
- Seller's address
- Seller's telephone number
- Seller's company name
- Seller's business license number
- Seller's bank's name & telephone number
- A scan or faxed copy of seller's identification card or driver's license
- References from companies the seller has worked with before, preferably in
your country
Tell the seller you need this information to run a thorough background
check. You can then use a service such as Intellius.com to
run a background check on them. You can also hire a buying agent in the
seller's country to go to the seller's physical location and buy the items for
you in person, and then ship them to you. Do a Google search for
“international buying agents” to locate buying agents that you
could possibly work with. Most charge a reasonable fee to securely buy for you.
Rule #4 - Get verified. To encourage sellers that
you are an honest and legitimate buyer, you can do one or more of the
following:
1 Get a DnB
(Dun & Bradstreet) number. You can do this by
applying for a “credit builder” account at dnb.com. Dun &
Bradstreet will verify your company information including company name,
address, owners, and ongoing debts (credit cards) or lines of credit.
2 Get PayPal
Verified – Open a PayPal.com
account. Once you have one, apply to become a verified premier member. PayPal
will verify your address and identification by depositing 2 small amounts of
money to your credit card or bank account. You must then tell them what the
amounts were, to prove that you are the owner of the card or bank account.
3 Get an Alibaba Trustpass Membership - see the list of wholesale sources
below for more info.
4 If you are in the USA, become a member of the Better Business
Bureau Online .
Rule #5 - Open an account with ReadNotify.com
. For just $3.99 per month, or $24.00 per year, Readnotify will tell you the
actual origin of emails you receive from any seller. It works like this: if you
were emailing me at info@makehomefrommoney.com, you would instead send an email to
info@makehomefrommoney.com.readnotify.com. By adding .readnotify.com to any email you
send, once the recipient opens the email, you will receive an email showing
exactly when the person opened the email, and their location in the world. For
example, mine would show California, USA. And, the recipient will not see the
.readnotify.com extension on the email you send them. It will be invisible.
ReadNotify.com
is an extremely useful tool because many sellers
claim to be in the USA or UK in order to appear more legitimate by acting as if
they do not reside in a country well known for internet fraud, such as Romania
or Indonesia. When I use this tool and see that someone has lied about their
location, I will not do business with them. When using this tool you will
likely come across many scammers from Romania and Indonesia, who claim to be in
the UK or USA. They will also be suspicious because 99% of the time they will
be demanding money by Western Union, using one of the common scams I spoke
about previously.
Rule #6 - If a seller tells you he has a website,
run a “whois” check on the website to see if the seller's name and
address match the internet registrar's record of the owner. You can do this
easily by going to GoDaddy.
com. Scroll to the bottom of the page and select the “Whois Lookup”
link. Enter in the website and GoDaddy will tell you who is registered to the
domain. Beware of anyone who doesn't have a name and address listed in the
whois of their domain, or of anyone who just recently registered the domain.
B. Wholesale Supplier List
1 Worldwide
Brands I highly recommend Worldwide Brands as our top direct
supplier, not only because they carry over 4,000 products, but because they
also DROP SHIP for you. That means they ship to your customers, and you do not
need to keep any inventory or do any shipping. They are the ONLY wholesale
source that is an eBayŽ Certified Solution Provider, and they are also a member
of the Better Business Bureau.
2 NAWCA NAWCA (North
American Wholesale Co-Op Association) is another fantastic source for over
100,000 products via their 2,000 distributors, many of which do drop-shipping
for you. The NAWCA was founded by a collective of wholesalers and distributors
in 2001. Highly recommended for eBayŽ sellers.
3 Ingram Micro Ingram Micro is the second largest electronics
distributor in the world. They are a class act, and offer very good pricing.
4 Tech Data A huge electronics distribution center in the USA.
5 Avus A
$1.3 Billion Dollar distributor in the USA.
6 Allied Electronics Carries over 135,000 electronics parts.
I found these next few independent suppliers through the trading communities
listed in the next section. Sufficed to say I lost
a ton of money with fake suppliers until I found these guys. This short list
alone is worth several thousand dollars to anyone who knows how hard it is to
find legitimate suppliers of “hot” products at great prices (see
next page).
7 MKidder Enterprises Contact: Matthew Leeder
email: mleeder@mkidderenterprises.com Sells a huge array of consumer electronics. Contact for
price list and availability. W1961 Tear Drop La., Kaukauna, Wisconsin, 54130,
United States. leederkidder89.trustpass.alibaba.com Ph: (920) 202-2668
8 DnM Imports Contact: Derek Clark
email: derek@dnmimports.com
Plasma Televisions, iPods, PSP and Notebook
Computers. Sample pricing here . 261 Oakridge Drive, Cartersville,
Georgia, 30121, United States www.dnmimports.com Ph: (770) 500-8828 - Fax: (770) 386-0955 -
Mobile: (678) 471-5853
9 April Hutcheson Contact: April
email: hutchmysale@ntelos.net
Distributor/wholesaler of 100% authentic, excellent
quality shoes. Honest, reliable, excellent customer service. Covington,
Virginia, 24426 Ph: (540) 962-2712
C. Buyer & Seller
Communities
Tip - You can easily find suppliers on the
following sites, then turn around and sell the same merchandise for a nice
profit to another buyer you find on the same website. After you receive your
merchandise from your seller, post a trade lead with a higher price than you
paid. The seller's trade lead that you responded to will likely be pushed way
down and out of sight after a few days. Many times you will find a good buyer
willing to pay more than you paid, and they won't even know you just got the
merchandise from another seller on the same website a few days ago! This is
great because you never even have to unload the pallet's of merchandise you
receive.
Of course you could always unload the pallet's and sell different quantities,
or sell individual units on auction sites such as eBayŽ.com , or you
can sell them individually at your own retail shop and make a real killing.
1 Alibaba.com
Alibaba is the premier source for wholesale buyers
and sellers to connect on the internet. They receive hundreds of thousands of
visitors every day, and hundreds of new trade leads are posted there every day.
You should check this site EVERY DAY and/or sign up for trade alerts for
whatever you are buying & selling.
Your priority should be to deal with Alibaba companies that are Trustpass
verified. You can also become an Alibaba Trustpass member yourself. For a small
fee, Alibaba will have a 3rd party credit agency contact you and verify your
name, address and company info. Once you are an Alibaba Trustpass member, many
people will take you more seriously.
2 Exporters Singapore Similar to Alibaba, but requires all members to pay a fee
after a 30 day trial, which helps to keep scammers out.
3 Power
Source Online Power Source Online is a
computer parts trading exchange for dealers, brokers and services companies.
You can find cheap computer parts and components for resale.
NOTE - The rest of the communities listed
below are similar to Alibaba, with less traffic, but it is advised that you
review and join as many as possible, so you can find any niche suppliers.
4 EC 21
5 eTradeShow
6 Global Sources
7 eBiz Asia Link
8 EC Plaza
9 Rusbiz
10 Importers.com
11 Trade
India
12 Fuzing
13 Offer 21
D. Useful Wholesale
Resources
1 Export
911 - Common Importing/Exporting Terms
2 Local
Profit – A wholesale search engine
3 Uline
– Discount shipping supplies
4 eBayŽ Discussion Board - Escrow
/ International trading forums with good advice on avoiding fraud.
Chapter 6: Websites You Can Make Profitable Right
Now
A. Clickbank Websites
Like I said before, REVIEW
websites are where the money is at, with almost no work, and no headache. You
don't really have to respond to emails, you're not responsible if a customer is
unhappy, and you don't have to search for affiliates like you would if you were
selling your own product. So what you need to do is go through the thousands of
programs offered through Clickbank,
and check out their productivity scores. Under each program their score is
listed in 4 categories:
$Earned/Sale: Average net dollar amount earned per make money from home, per
referred sale. Note that this is the net earned per sale, and so it is impacted
by refunds, chargebacks, and sales taxes. Therefore if you see that a program
sells for $50 and they pay a 50% commission, you know that affiliates should be
earning about $22 (after Clickbank's
cut) per referred sale. Now if Clickbank shows an average
of only $10 net in this category, that means A LOT of refunds and chargebacks
are happening, so you can bet that although this program may sell well, you
would get killed on refunds because the product must not be very good.
%Earned/Sale: Average percentage commission earned per make money from home, per
referred sale. This number should only vary if the publisher has changed their
payout percentage over time. If the program offers a 50% commission, yet the
average % listed in this category is 60%, it means the company used to offer a
higher commission and must have lowered it for whatever reason. Maybe they are
getting greedy?
%Referred: Fraction of publisher's total sales that are referred by
affiliates. This is very important. If less than 50% of sales are referred by
affiliates, that means the merchant earns most of it's sales by promoting the
site on it's own. If they are ranked highly overall in the Clickbank Marketplace, bu | 
. Sorry, but you have to manually type the address into your e-mail. This is to keep the spammers from trying to sell me Viagara and Cialis or give me millions from Nigeria.):
I personally earn $400-700, tops, a day from